Rachel Rittenhouse

Christian fiction for ladies young and old

5 Tips for Publishing & Marketing

September 4th, 2014

As promised, here is the follow-up post from 5 Tips for Writing & Editing (if you haven’t already, you can read that post here). This journey is something new for me, but because I always wanted to do it, I went in with everything and as a result, learned so much!


1. Research Your Market: Go into a bookstore (or check out online ones) to see what other books look like and are priced at in your market. You want your book to “blend in” with the market you are writing for, yet you also want it to be unique. You want it to catch the eye of the reader and make them want to buy your book.

2. Hire a Professional Cover Designer: This step is very crucial, especially if you are going with self-publishing. Self-published books can sometimes get downplayed because now, anyone can publish. And whatever they say, people do judge a book by its cover. When you are looking for a book, what makes you pick up a book and decide whether or not to buy it? The cover is your first reaction. It either draws you in or repels you.

3. Research Publishing Houses: This is also a very important step. If you think that you want to publish with a traditional publishing house, then the first thing you will have to do is find an agent. If however you think you want to self-publish or independently publish, you need to research all of the options that are out there. Do you want to do everything by yourself (self-publish) or do you want to pay a one-time upfront fee and receive help (independent)? Either way can work as long as you have adequately researched your options and looked over the benefits of each.

4. Pick a Social Media Site: Now onto marketing. When you publish (and even months before your do), its important to have your name out there. You want to make sure people know who you are and why they should buy your book. But, you don’t want to start with all of them at once. I first started with Facebook and after using it for 4-6 months, I then moved on to Twitter and Instagram. You don’t want to overwhelm yourself by trying to post on all of them at once, but instead, get used to just one or two before adding in another.

5. Blog, Blog, and Blog: If I can’t stress one thing enough, its blogging. Its good for you as a writer to keep writing. Be reliable to your readers so that they keep coming back to your site and so they don’t forget about you. For me personally, I am publishing a post every Thursday. That way, my readers will come to know and expect a post on Thursdays. Its also a way that they can see my writing and what I enjoy writing about to know whether or not they will enjoy my book.


Do you have any tips of your own to share about publishing or marketing? Or perhaps you have some more questions? Feel free to leave a comment!

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Rachel Rittenhouse

Christian fiction for ladies young and old