Rachel Rittenhouse

Christian fiction for ladies young and old

Building a Launch Team

July 9th, 2015

Copy of have courage and be kindWhenever you are publishing a book, the most important thing to learn is that it is a group effort. 

Sure, you may be the author and sometimes it may feel like you are doing the bulk of the work–but you wouldn’t be going anywhere if you didn’t have readers!

And that is why you bring in your launch team! 


There are several different ways to build this team:

#1 – Influencers – these are the people who sign up to help you promote your work. They get to read an early copy of the book so that they are ready to post reviews and share your posts when the book comes out.

#2 – Book Reviewers – these are the people who read your book solely for the purpose of providing a review. This is similar to an influencers job, except that a book reviewer doesn’t have to do all the “extra stuff” that an influencer does (they are welcome to though!)

#3 – Friends – these are the people who may or may not have made it on your launch team officially, but they still play a vital role. They are so excited about your book that they just can’t wait to share it with everyone they know!


I am building an influencer team for my third book Accepting Change. If you are interested in joining, read my post HERE and see if you can commit to it! I would love to have you on my team.

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Rachel Rittenhouse

Christian fiction for ladies young and old